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The Psychology of Shopping Carts

Started by mikeflynn · 11 months ago

4 comments

  • If you're really interested in finding out which colors work best for your particular design, try doing usability tests with real users. Asking the readers of your blog will not get you any right answers.

    Because it sounds like you've never heard of usability testing or its value, I'd suggest reading Steven Krug's book "Don't Make Me Think" and all of the Alertbox articles on Jakob Nielsen's www.useit.com.
  • To be fair, I really wasn't trying to conduct any kind of experiment here, so I wasn't hoping to get any valuable data back from some post. And yes, if my employer really wanted to do something about this, testing actual users would obviously make the most sense.

    Thanks for the added information though!
  • No problem. Sometimes it's hard to tell what a blog author knows based on reading only one entry.

    Nice domain name by the way. I definitely remembered it when wondering if you (or anyone else) had answered my comment.
  • You know, its true. Our domain name is a lot of things, but forgettable isn't one of them.

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